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Did you know? Animal farming generates nearly 15% of total global greenhouse gas emissions, and 65% of the world's nitrous oxide emissions which has a global warming impact that is 296X greater than carbon dioxide! In addition, more than 70% of our food today, even plant-based, is ultra-processed... which can cause immunity, lifestyle & heart diseases and even cancer.
So clearly, health and sustainability are the two biggest issues of our time - both caused because of the way we eat! At Live Green, our purpose is to develop proprietary technology and collaborative business models to address these at scale.
We imbue these six values into the heart of what Live Green is and does, guiding us in the pursuit of breakthrough science, technology and collaborative business models.
When our founders, Pri and Kanth, discovered that the supermarket food products they were feeding their adoptive niece were stuffed with animal, artificial and ultra-processed ingredients, they resolved to find a better way and founded Live Green. To be able to create large-scale global impact, they chose to build proprietary Tech and work collaboratively with industry players instead of building their own CPG brands.
In the journey, they also became minimalists, went through a stringent 9-month process to get B Corp certification for Live Green, and started living sustainably in a tiny home of recycled shipping containers in the countryside.
A world-class team of 45+ scientists, engineers, entrepreneurs and professionals from across the US, India, Singapore and Chile, united by one passion and purpose.
Master in Retail Management
Ex Calvin Klein & Target
Founder & Managing Partner of DRADS Capital
BITS Pilani and London Business School
Group Leader, Microbial Engineering International Centre for Genetic Engineering and Biotechnology
World- renowned scientist & author Harvard MGH; Co-discovered the genes for Alzheimer’s
Senior VP, FedEx
Engineering Leadership, Uber
Indian Institute of Technology Kharagpur and Indian School of Business, Ex VP Altisource
Delhi University, Ex International Center for Genetic Engineering & Biotech, and Perfect Day
National University of Singapore
Ex Clavax, Software Development Expert
Food Scientist; Master in Toxicology
Biotech; Master in Molecular Biology
Ex Ogilvy and Fidelity International
ACK Media, DC Thomson Media, The World Almanac